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Hit Your Mark with Direct Mail Marketing

June 21, 2013

direct mail mortgage marketingSince the recession, the housing market is slowly backed on the rise. This is wonderful news for many different companies. With more people buying houses again, more houses can be built. With the increased need for housing also comes the increased need for loans to be able to pay for the housing. Making sure people borrow from your lending company is the key to taking advantage of this incline. If you’re looking for the best way to reach out to potential customers try direct mail mortgage marketing techniques.

What is mortgage direct mail marketing?

Mortgage direct mail marketing is a method of reaching out to customers that may be in the market for a new home. Certain companies create listings of all the potential customers that are out there that may be in the need for a housing loan. By using a list of direct mail mortgage leads generated in this way, you can send out advertisements and special offers specifically to those who may be need of your service. This can save your company time and money on advertising, while helping out those who are in need of your service and passing over those who don’t.

How do I get a direct mail mortgage lead?

There are many different types of leads your company can use, it depends on what kind of customers your business is looking to cater to. One of the best types of leads to use is HARP mortgage leads. HARP stands for Home Affordable Refinance Program. These types of leads are for customers who already have a mortgage but need to refinance. Generally speaking, it is easier to get someone to refinance as it saves them money, rather than taking a new mortgage out right.

Using direct mailing techniques is one of the most powerful marketing methods out there. As it allows you to directly aim your efforts to those customers who are actually looking for your services, your company saves money and time by not marketing to people who don’t need it. The extra money your company saves can be used for broader marketing strategies, allowing you to hit not just the targeted audience, but other people who may be in the market for a mortgage in the future. Getting your name out there is one of the most important aspects to marketing. By narrowing your focus at first, you can generate the business you need to grow and strengthen your company.


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